Echoes Of the Earth
Graphic Design & Visual Identity
India's greenest music festival, celebrating art, culture, and music while promoting sustainability and environmental conservation.
Echoes Of the Earth
Graphic Design & Visual Identity
India's greenest music festival, celebrating art, culture, and music while promoting sustainability and environmental conservation.
Echoes Of the Earth
Graphic Design & Visual Identity
India's greenest music festival, celebrating art, culture, and music while promoting sustainability and environmental conservation.
I worked on the 2019 edition of Echoes of Earth, initially joining as a graphic designer and eventually taking on the role of Lead Digital Artist. I was responsible for developing a visual identity that could bring together the festival’s focus on sustainability with the energy of a music festival.
I worked on the 2019 edition of Echoes of Earth, initially joining as a graphic designer and eventually taking on the role of Lead Digital Artist. I was responsible for developing a visual identity that could bring together the festival’s focus on sustainability with the energy of a music festival.
Over the six-month campaign, I grew into leading the visual direction across the project. I worked closely with a motion designer to develop social campaigns, digital assets and festival graphics, while also building the visual system that carried the identity from online promotion to the physical festival space.
Over the six-month campaign, I grew into leading the visual direction across the project. I worked closely with a motion designer to develop social campaigns, digital assets and festival graphics, while also building the visual system that carried the identity from online promotion to the physical festival space.
I wanted the sustainability story to feel like part of the festival rather than something being explained to the audience. I developed an organic, earth-inspired visual language and combined it with more energetic, rhythmic elements, then built modular assets around it so the same identity could work across digital, print and the festival environment.
I wanted the sustainability story to feel like part of the festival rather than something being explained to the audience. I developed an organic, earth-inspired visual language and combined it with more energetic, rhythmic elements, then built modular assets around it so the same identity could work across digital, print and the festival environment.
FOR ECHOES OF THE EARTH
as an Independent Designer
get in touch
Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, I would love to bring your vision to life.
contact me
get in touch
Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, I would love to bring your vision to life.
contact me
get in touch
Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, I would love to bring your vision to life.