Jockey
Campaign Design & Strategy
The iconic apparel brand known globally for innerwear, sleepwear, activewear, and everyday comfortable essentials.
Jockey
Campaign Design & Strategy
The iconic apparel brand known globally for innerwear, sleepwear, activewear, and everyday comfortable essentials.
Jockey
Campaign Design & Strategy
The iconic apparel brand known globally for innerwear, sleepwear, activewear, and everyday comfortable essentials.
I worked on a creative pitch for Jockey India, looking at how we could make a very familiar, functional brand feel more relevant to younger audiences. The aim was to modernise the way Jockey talked about comfort and everyday life without losing the trust it had already built.
I worked on a creative pitch for Jockey India, looking at how we could make a very familiar, functional brand feel more relevant to younger audiences. The aim was to modernise the way Jockey talked about comfort and everyday life without losing the trust it had already built.
I partnered with the Senior Team Lead on the pitch strategy and art direction, developing the visual direction, campaign concepts and supporting mockups. A big part of my approach was finding relatable ways to show how Jockey fits into the everyday lives and comfort needs of a younger audience.
I partnered with the Senior Team Lead on the pitch strategy and art direction, developing the visual direction, campaign concepts and supporting mockups. A big part of my approach was finding relatable ways to show how Jockey fits into the everyday lives and comfort needs of a younger audience.
The challenge was to show that a heritage brand could evolve without abandoning what people already knew it for. I built the pitch around that balance, using more contemporary visuals and empathetic storytelling to make the shift feel believable. The pitch won, and Jockey became a full-time retainer client.
The challenge was to show that a heritage brand could evolve without abandoning what people already knew it for. I built the pitch around that balance, using more contemporary visuals and empathetic storytelling to make the shift feel believable. The pitch won, and Jockey became a full-time retainer client.
for Jockey
at Schbang
get in touch
Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, I would love to bring your vision to life.
contact me
get in touch
Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, I would love to bring your vision to life.
contact me
get in touch
Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, I would love to bring your vision to life.