Party Smart
Campaign Design & Strategy
An herbal supplement line produced by Himalaya designed to support liver health and alleviate hangover symptoms after alcohol consumption.
Party Smart
Campaign Design & Strategy
An herbal supplement line produced by Himalaya designed to support liver health and alleviate hangover symptoms after alcohol consumption.
Party Smart
Campaign Design & Strategy
An herbal supplement line produced by Himalaya designed to support liver health and alleviate hangover symptoms after alcohol consumption.
PartySmart had been positioned as a pharmaceutical-style pill since 2008, which made it difficult to connect with a younger audience. I worked on repositioning it as a lifestyle brand that felt more relevant to socialising, nights out and the culture around drinking.
PartySmart had been positioned as a pharmaceutical-style pill since 2008, which made it difficult to connect with a younger audience. I worked on repositioning it as a lifestyle brand that felt more relevant to socialising, nights out and the culture around drinking.
I art directed a team of four across the new visual identity, social campaigns and retail work. I also developed the visual guidelines and designed POS assets for supermarkets and grocery stores, where the brand had to stand out in a very different environment from a pharmacy.
I art directed a team of four across the new visual identity, social campaigns and retail work. I also developed the visual guidelines and designed POS assets for supermarkets and grocery stores, where the brand had to stand out in a very different environment from a pharmacy.
The biggest shift was changing how people thought about the product without losing its credibility. I built a brighter, more energetic visual language and used clear, approachable messaging around its natural ingredients and efficacy, making PartySmart feel like something that belonged in a social setting rather than a medicine cabinet.
The biggest shift was changing how people thought about the product without losing its credibility. I built a brighter, more energetic visual language and used clear, approachable messaging around its natural ingredients and efficacy, making PartySmart feel like something that belonged in a social setting rather than a medicine cabinet.
For Party Smart
at Schbang
get in touch
Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, I would love to bring your vision to life.
contact me
get in touch
Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, I would love to bring your vision to life.
contact me
get in touch
Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, I would love to bring your vision to life.