Himalaya
Art Direction
An herbal health and personal care brand offering wellness products, cleansers, and personal remedies rooted in Ayurvedic principles.
Himalaya
Art Direction
An herbal health and personal care brand offering wellness products, cleansers, and personal remedies rooted in Ayurvedic principles.
Himalaya
Art Direction
An herbal health and personal care brand offering wellness products, cleansers, and personal remedies rooted in Ayurvedic principles.
I worked on modernising the visual direction for Himalaya’s personal care range. The brand already had strong recognition as an affordable herbal staple, but we wanted to shift that perception towards something more contemporary, tactile and indulgent.
I worked on modernising the visual direction for Himalaya’s personal care range. The brand already had strong recognition as an affordable herbal staple, but we wanted to shift that perception towards something more contemporary, tactile and indulgent.
I led the creative and set direction, developing the campaign ideas, visual references and overall artistic framework. I also guided a team of four creatives through the concepting process and got hands-on with the visual prototypes to make sure the final direction stayed cohesive.
I led the creative and set direction, developing the campaign ideas, visual references and overall artistic framework. I also guided a team of four creatives through the concepting process and got hands-on with the visual prototypes to make sure the final direction stayed cohesive.
The key was making natural ingredients feel rich and desirable rather than simply functional. I built the visual direction around macro photography, tactile textures, fresh ingredients and fluid liquid shots, creating a more sensory world that still felt rooted in Himalaya’s natural positioning.
The key was making natural ingredients feel rich and desirable rather than simply functional. I built the visual direction around macro photography, tactile textures, fresh ingredients and fluid liquid shots, creating a more sensory world that still felt rooted in Himalaya’s natural positioning.
For Himalaya Naturals
at Schbang
get in touch
Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, I would love to bring your vision to life.
contact me
get in touch
Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, I would love to bring your vision to life.
contact me
get in touch
Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, I would love to bring your vision to life.