Dove
Generative AI & Art Direction
A global personal care brand focused on gentle skin nourishment, body wash, hair care, and campaigns promoting real beauty and self-esteem.
Dove
Generative AI & Art Direction
A global personal care brand focused on gentle skin nourishment, body wash, hair care, and campaigns promoting real beauty and self-esteem.
Dove
Generative AI & Art Direction
A global personal care brand focused on gentle skin nourishment, body wash, hair care, and campaigns promoting real beauty and self-esteem.
I worked on a Dove e-commerce campaign across the Lavender and Dragon Fruit ranges, where we needed to create rich, realistic imagery that captured the texture of the products. I also wanted the work to have enough flexibility to eventually move beyond the marketplace.
I worked on a Dove e-commerce campaign across the Lavender and Dragon Fruit ranges, where we needed to create rich, realistic imagery that captured the texture of the products. I also wanted the work to have enough flexibility to eventually move beyond the marketplace.
I handled the project end to end, from developing the AI workflow and writing prompts to art directing the imagery and delivering the final assets. I used references from the actual product formulas to build realistic textures for foams, serums, salts and scrubs while keeping everything within Dove’s visual language.
I handled the project end to end, from developing the AI workflow and writing prompts to art directing the imagery and delivering the final assets. I used references from the actual product formulas to build realistic textures for foams, serums, salts and scrubs while keeping everything within Dove’s visual language.
Getting AI to make product textures look genuinely tactile was the tricky part. I fed high-resolution macro photography of the real formulas into the workflow as visual reference, which gave me much more control over the final renders. I built the compositions at a high enough resolution to then expand the e-commerce work into video and wider digital campaigns.
Getting AI to make product textures look genuinely tactile was the tricky part. I fed high-resolution macro photography of the real formulas into the workflow as visual reference, which gave me much more control over the final renders. I built the compositions at a high enough resolution to then expand the e-commerce work into video and wider digital campaigns.
FOR DOVE
At Brandtech +
get in touch
Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, I would love to bring your vision to life.
contact me
get in touch
Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, I would love to bring your vision to life.
contact me
get in touch
Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, I would love to bring your vision to life.