Vaseline
Digital & Motion Design
The staple skincare brand owned by Unilever, famous for its petroleum jelly and specialized moisturizing lotions for skin healing and protection.
Vaseline
Digital & Motion Design
The staple skincare brand owned by Unilever, famous for its petroleum jelly and specialized moisturizing lotions for skin healing and protection.
Vaseline
Digital & Motion Design
The staple skincare brand owned by Unilever, famous for its petroleum jelly and specialized moisturizing lotions for skin healing and protection.
I worked across Vaseline’s e-commerce, social and motion campaigns in the Philippines, bringing new product launches and always-on content under one visual direction. The aim was to make the brand feel consistent wherever people encountered it, from a product listing to a social video.
I worked across Vaseline’s e-commerce, social and motion campaigns in the Philippines, bringing new product launches and always-on content under one visual direction. The aim was to make the brand feel consistent wherever people encountered it, from a product listing to a social video.
I led the visual direction across these channels and created the storyboards for product videos, defining everything from the pacing and composition to the graphic overlays and overall narrative. I also worked with a team of motion artists to bring these ideas to life and aligned the work with the regional creative direction.
I led the visual direction across these channels and created the storyboards for product videos, defining everything from the pacing and composition to the graphic overlays and overall narrative. I also worked with a team of motion artists to bring these ideas to life and aligned the work with the regional creative direction.
The tricky part was communicating multiple skincare benefits in short, easy-to-understand videos without losing the visual consistency of the brand. I used macro ingredient textures, side-by-side demonstrations and simple graphic callouts to break down the benefits quickly, while keeping the same lighting, colour and typographic system across every format.
The tricky part was communicating multiple skincare benefits in short, easy-to-understand videos without losing the visual consistency of the brand. I used macro ingredient textures, side-by-side demonstrations and simple graphic callouts to break down the benefits quickly, while keeping the same lighting, colour and typographic system across every format.
FOR VASELINE
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Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, I would love to bring your vision to life.
contact me
get in touch
Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, I would love to bring your vision to life.
contact me
get in touch
Have a project in mind? Whether you’re launching a brand, designing a product, or elevating your digital presence, I would love to bring your vision to life.